Mazda’s engineers design their cars to a feeling, not a spec sheet. They know they got it right when the car feels like it has come to life. And at the heart of every Mazda is its engine – its life force.
When a driver feels a sense of oneness with their car, they can experience something different and achieve something extraordinary. At Mazda, that realization is not coincidental; it’s the result of decades of precision engineering and meticulously realized details.
Mazda obsesses over comfort, control and responsiveness – and it all comes down to human-centric design. Closely studying human traits and being inspired by human abilities is how Mazda optimizes the driving experience for real-world.
Mazda design is critical as it is meant to evoke an emotional response — a feeling of inspiration, and aliveness. Mazda believes that aesthetics are not a superficial element, but an important function of a product, and should represent the product’s character.
The embodiment of the highest level of training and integrity, Mazda's Takumi craftsmen believe that creativity and mastery is a way of being—a form of self-expression to evolve beauty—and that they can transfer this philosophy of passion, knowledge and energy into the vehicles they create.